September 16, 2022

Wondering how to add value to your home?


The kitchen still ranks as the most valued room in a home, according to surveys done by real estate industry leaders in 2022. An “updated kitchen” is high on the wish list of homebuyers in more instances than any other room, followed closely by “outdoor living area.” Even as the real estate market continues to change, investing in your kitchen is the right place to spend your money if you want to enjoy life more and add value to your home at the same time.

Quality appliances like those manufactured by Sub-Zero and Wolf add value to your home.

The best way to enhance home value with kitchen investments.

According to Forbes magazine, “Given the primary role the kitchen plays in the home, as a place to prepare meals, gather with family and the room that will sell the home faster and for more money, perhaps no kitchen appliance has more of that cache than Sub-Zero and its sister brands, Wolf for cooking and the new Cove dishwasher brand.”

In fact, reports Forbes, “if a kitchen sells the home, then Sub-Zero sells the kitchen.” To confirm their confidence in this fact, an analysis of luxury home listings conducted by Zillow reported that mentioning a Sub-Zero refrigerator in the listing netted a 38% premium over other high-end listings with less prestigious refrigerators. Wow!

Sub-Zero refrigerators, freezers and wine storage help to sell homes faster.

Function beyond the status symbol.

Kitchens are valued for their beauty and even more for the convenience the appliances bring to the homeowners’ lifestyle. The reason Sub-Zero has stayed at the top of the appliance industry for more than 75 years is simple: American-made quality and constant innovation. Since Westye Bakke built his first free-standing freezer prototype in his Wisconsin basement in 1943, and then founded the Sub-Zero Freezer Company two years later, every design created and decision made by the company has had to live up to Bakke’s goal of quality without compromise.

Wolf built-in ovens offer unique value with innovations including convection steam cooking and Gourmet Modes that take the guesswork out of cooking.

As the company launched its Wolf cooking appliances in 2000, they brought the same unyielding dedication to quality and superior performance to the cooking world. “There have been many look-alikes over the years,” shared Sean Clarke, president of Clarke, New England’s Official Sub-Zero, Wolf and Cove Showroom and Test Kitchen, “however it takes more than stainless steel and red knobs to build a stellar reputation. Innovations like Wolf’s Gourmet Mode and their iconic Convection Steam Oven have catapulted Wolf to the head of the pack.”

According to Clarke, you can prepare 50 popular dishes with Gourmet Mode by simply using the touchscreen to choose the food you are cooking, and the oven will automatically adjust the cook time and temperature and signal when it’s ready. These are the built-in ovens that sway discerning homeowners when buying a home.

Wolf M Series Ovens offer Gourmet Mode with touchscreen controls to prepare 50 popular dishes with predictably delicious results.

Starter list for adding value to your home.

With so many incredible appliances on the market today, how do you even begin? Here’s a starter list to consider, curated from the appliances shipped most often so far this year by Sub-Zero and Wolf in New England.

Sub-Zero Refrigeration

  • 42” French Door Refrigerator
  • 24” Under-Counter Wine Storage
  • 24” Under-Counter Refrigerator Drawers
  • 48” Classic Side-By-Side Refrigerator
  • 24” Under-Counter Beverage Center

Wolf Cooking Appliances

  • 30” M Series Professional Built-In Single or Double Oven
  • 24” Transitional Microwave Drawer
  • 30” Warming Drawer
  • 36” Wolf Range with 6 Burners
  • 36” Gas Rangetop with 6 Burners
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Here’s one way to enjoy exploring options for adding value to your home.

Luckily, there is a clear way to decide what will add most value to your lifestyle and your home: a trip to Clarke, New England’s Official Sub-Zero, Wolf and Cove Showroom and Test Kitchen. At one of their three locations in Massachusetts and Connecticut, you can spend an hour with a Clarke Showroom Consultant and have the opportunity to see every model of Sub-Zero and Wolf in inspiring full-scale kitchens and have all of your questions answered . If you decide to go forward with a purchase, your consultant can connect you with a trusted retail partner. It’s a pressure-free way to research all your options and feel confident in your selections.