March 1, 2018

Clarke Intros, Demos and Classes Bring Wolf Appliances to Life


For decades, New England homeowners would shop for appliances by walking down a line of different models and make their selections based almost entirely on price and aesthetics. All they knew about the operation or benefits of an oven or cooktop was what they could read in on the point-of-purchase signage and learn from talking to the salesperson.

In the 1990s, Tom Clarke, founder of Clarke Distribution, changed all of that when he opened the first Sub-Zero showroom in the country, right in Hopkinton, Massachusetts. Here designers and homeowners could have a totally hands-on experience with live appliances and see how they would look in a kitchen setting. A few years later, when Sub-Zero launched Wolf as the world’s premier cooking line, Clarke’s Showrooms became even more exciting, offering the opportunity to cook on these appliances to make a much more educated buying decision. In fact, it is not unusual for a homeowner to make a Clarke Showroom appointment to bake their favorite pie or loaf of bread in multiple ovens to decide which performs to their taste.

After opening three showrooms (Boston Seaport, Milford, MA and South Norwalk, CT) and offering thousands of Wolf Test Drives for more than a decade, Clarke has developed a series of free cooking experiences to help homeowners truly understand how Wolf is different from other appliances.

There are currently three experiences, each designed to educate homeowners in a different way…

Your Introductory Wolf Product Demonstration

Are you just starting your kitchen project or replacing a few appliances? Would you like to understand how Wolf appliances can make your life easier and help you create the perfect meal every time? This introduction is for you! Clarke’s expert Culinary Team will offer you an enjoyable 45-minute overview of all Wolf has to offer right in our live kitchens. Learn the basic features and benefits available with Wolf ranges, cooktops and wall ovens. Want to begin an exploration of dual fuel, induction or convection steam cooking? This group demonstration is the place to start if you’ve never been to Clarke before.

Clarke’s Wolf Product Demonstration

This is a very personalized experience. If you’ve recently purchased a Wolf appliance or attended Clarke’s Introductory Product Demonstration and want more in-depth information about one or more specific Wolf appliances, this is the demonstration for you. When you register, a member of Clarke’s Culinary Team will contact you and design the demonstration to focus on your specific product interests. Get answers to your questions and learn a few tips and tricks you may not have known!

Clarke’s Wolf Convection Steam Oven Class

If you’re ready to learn about cooking with steam, Clarke’s Culinary Team will show you the amazing features and benefits of the Wolf Convection Steam Oven. These demos are both fun and informative – not to mention delicious. There are so many features, tips and tricks about this amazing appliance; you’ll want to attend this class if you’ve recently purchased a Wolf Convection Steam Oven or if you’re seriously considering one.

Crave Expertise? This Culinary Team Will Serve Up Answers.  

Clarke in-house chefs and showroom consultants utilize Clarke’s live cooking stations to demonstrate Wolf Induction Cooktops, Wolf Convection Ovens, Wolf Convection Steam Ovens, Griddles, Grills and more. You may even pick up a few cooking techniques along the way. These demos are both fun and informative—not to mention delicious!

A reservation is required for all Clarke product experiences. Clarke’s showrooms in Boston, Milford and South Norwalk, CT, each have a full schedule from which you can choose. Please register online or call 800-842-5275 to request a reservation.