It’s not often that a 40-foot corrugated shipping container is dropped by a crane into a parking lot in Milford, Massachusetts. Yet, that’s exactly what happened this week at Clarke, New England’s Official Sub-Zero/Wolf/Cove Showroom and Test Kitchen on Fortune Boulevard.
While Clarke is New England’s exclusive wholesale distributor for Sub-Zero and Wolf appliances, the container has nothing to do with shipping appliances or designing kitchens. The crane drop marks the launch of Clarke’s sustainable farm in the middle of winter. Yes, really.
In the company’s quest to exemplify the importance of fresh food, especially fresh produce, Clarke has invested in a 40-foot self-contained hydroponic farm. Built by Freight Farms, an innovative Boston-based company launched in 2010, Clarke’s exciting initiative will allow every showroom visitor to go home with a bouquet of fresh Butter Bibb Lettuce and supply fresh produce (delicately preserved in Sub-Zero refrigerators) to the Clarke Culinary Team located in all three of its showroom locations (Boston Seaport, Milford, MA and South Norwalk, CT.) In addition, every Clarke employee will enjoy a weekly share of the produce to take home for their own families.
“When I learned about Freight Farms, I could think of no better way to exemplify the Sub-Zero and Wolf mission of superior food preservation and preparation than launching a year-round Freight Farm right at Clarke,” said President Sean Clarke, who was named one of the Top 50 Innovators in the Kitchen and Bath Industry in 2017. “As New Englanders, we crave fresh food year-round and many of our own employees can’t wait to get back into their gardens each year. Now we will have fresh produce all year round to cook with and share.”
With the arrival of Clarke’s Freight Farm, the company launches their “Live Deliciously” initiative. In the coming months, we’ll be sharing details of all the ways Clarke’s Freight Farm is changing the way Clarke does business and give you a glimpse of what really goes on inside the farm.